Welcome to WIM Studio
A health media
company
For brands where the science is serious — and the story deserves to match it.
"In health and science, your content is your credibility. Poor media doesn't just lose followers — it erodes the trust your clinical work took years to build."
WIM Studio — Founding Principle
The difference
is clinical.
01
Clinical credibility, not performance
Our founder is a doctor. That judgment is built into every brief, every caption, every script.
02
Strategy before content
Every piece of media is connected to a communications goal and a commercial outcome. Content without strategy is noise.
03
Built for regulated environments
Whether you operate under UK, US, UAE or international standards, we produce media that is compliant, accurate and defensible.
04
Media production, not just management
We build media assets, not just social feeds. The difference is long-term authority versus short-term visibility.
Dr Julia Charles
Founder & Creative Director
"Healthcare brands deserve communications as rigorous as the care they provide."
Julia is a medical doctor who brings clinical judgment, strategic thinking, and creative direction to every piece of media the studio produces.
Meet the teamBuilt for healthcare.
Not for everyone.
Generating real revenue. Budget to fix it properly.
Healthcare Organisations
A health, wellness or science brand — anywhere in the world — with genuine clinical credibility and an online presence that doesn't yet reflect the standard of the work underneath it.
Three ways to
work together.
Ongoing media partnership
We become your media team — thinking ahead, producing consistently, adjusting as your brand grows.
Quarterly bursts
Intensive, high-quality production every two to four months. Content days, campaigns, brand refresh.
One-off engagements
A clinic launch, an event, a rebrand, a podcast pilot. Scoped clearly, delivered to standard.
Eight disciplines.
One standard.
Social Media
Social Media
- —8–16 posts per month across Instagram, TikTok, LinkedIn & YouTube
- —Full content calendar planned monthly
- —Monthly strategy call with your dedicated account lead
- —Deep dive into your health niche and audience before we begin
- —Clinical review on every piece of content before publish
- —Scheduling, captions, and hashtag strategy included
- —Monthly performance report
Video Production
Video Production
- —Short-form and long-form video production
- —On-site or remote filming depending on scope
- —Professional colour grading and audio editing
- —Clinical review of all scripts and on-screen claims
- —Optimised for Reels, TikTok, YouTube Shorts and long-form YouTube
- —Delivered cut-to-platform, ready to publish
Podcast Production
Podcast Production
- —End-to-end podcast management
- —Episode strategy and guest briefing
- —Recording, editing, mixing and mastering
- —Show notes, chapter markers and SEO-optimised descriptions
- —Distribution across Spotify, Apple Podcasts and all major platforms
- —Clinically reviewed episode content and titles
- —Short-form clip packages cut from each episode for social
Written Content
Written Content
- —Blog posts, long-form articles and thought leadership pieces
- —Email campaign copywriting and sequences
- —Medical copywriting reviewed by a doctor on the WIM team
- —SEO-optimised structure and metadata
- —Written in your voice — we interview you before we write
- —Covers patient-facing and professional-facing content
Conference & Events
Conference & Events
- —On-site filming team at your event or conference
- —Speaker spotlight interviews and keynote capture
- —Post-event social content package — Reels, clips, quotes
- —Same-day turnaround on priority content where needed
- —Clinically aware crew — we know what's significant on stage
- —Full event recap video for website and social
- —Available for UK and international events
Personal Brand
Personal Brand
- —Full personal brand audit before we build anything
- —LinkedIn ghostwriting — posts written in your clinical voice
- —YouTube channel strategy and video production
- —Podcast launch or guest appearance strategy
- —Speaking and media positioning — how to get in the room
- —Content that builds authority without compromising your clinical reputation
- —Built for doctors, consultants and clinicians entering public life
Strategy
Strategy
- —Full communications audit of your existing channels
- —Messaging framework — what you say, how you say it, to whom
- —Channel strategy — where you should be and why
- —Competitor and positioning analysis within your health niche
- —Clinical tone of voice guidelines for your team
- —Delivered as a working document your whole team can use
- —Optional: strategy-only engagement with no retainer required
Website
Website
- —Clinically reviewed copywriting for every page
- —Full website build or page-by-page refresh
- —Patient-facing and professional-facing copy treated separately
- —ASA and CAP compliant language throughout
- —SEO-optimised structure, headings and metadata
- —Built to convert — every page has a clear next step
- —Designed to reflect the standard of your clinical work
“Working with WIM Studio felt safe and collaborative. They understood our vision and brought it to life with care and clarity.”
Nurse Koko
Four steps.
No shortcuts.
01
Discovery
A short conversation to understand your organisation, goals, and compliance context. We assess fit honestly.
02
Strategy
Before any content is produced, we define your communications framework. Strategy is the foundation everything sits on.
03
Production
We produce media across every relevant channel. Clinical oversight means every piece is reviewed before it reaches an audience.
04
Stewardship
We monitor, report, and evolve. Health media is an ongoing asset. We treat it accordingly.
Meet the team.
Julia Charles
Founder & Creative Director
Medical doctor and founder of WIM Studio. Built the world's first doctor-led health media company to close the gap between clinical excellence and online presence. Clinical judgment sits at the centre of everything WIM produces.
Off the clock: travelling, and world domination from her bedroom.
Dr Toyosi
Head of Operations
Doctor, health equity advocate, and operational lead at WIM Studio. Her work with DirrohHub — a nonprofit dedicated to making healthcare accessible to Black women, children, and communities in the UK and across Africa — saw her manage daily operations, communications, and data. She brings that same rigour to keeping WIM Studio running at the standard clients expect.
Off the clock: hunting down the best new restaurant in any city, and lifting things most people would not attempt.
Dr Melissa
Medical Writer and Clinical Reviewer
Resident doctor, founder of The Breakout Collective, and aspiring forensic psychiatrist with a focus on women's health in forensic settings. Melissa brings a sharp clinical eye and a genuine understanding of how healthcare really works to every piece of content she reviews.
Off the clock: crime show enthusiast, brunch devotee, and committed napper.
Miss Kristina
Social Media Executive
The engine behind WIM Studio's day-to-day content execution. Seven years in art school means she sees the aesthetic detail others miss. Every client's content lands on time, on brand, and with intention.
Off the clock: gym, yoga, somewhere in Asia, and a good Buddhist philosophy read.
Mr David
Web Developer
Specialises in developing and maintaining responsive websites, ensuring a seamless and reliable user experience. Focused on clean execution, performance optimisation, technical precision, with a strong attention to detail across every build.
off the clock: gym, exploring emerging technologies and listening to music.
Mr Annointed
Videographer
The visual storyteller behind WIM Studio's video content. Brings a cinematic eye and technical precision to every shoot, ensuring each frame reflects the quality and intention the brand demands.
Off the clock: behind a lens, chasing light, and finding stories worth telling.
Your clinical work
is exceptional.
Your online presence
should be too.
We assess every enquiry carefully. Not every brand is the right fit, and that is intentional.