Health Media Company

1

Focus & priority

Which account(s) should this strategy cover? *

Personal / Founder page onlyBrand / Business page onlyBoth (please state priority)

Which platforms? *

What is the single most important objective for the next 4–8 weeks? *

Drive sign-ups / bookings / salesGrow personal / founder profileGrow brand audience / awarenessAttract partners, sponsors, collaborators or pressEducate audience on a specific topicOther (please specify)

2

Deliverables: what you'll receive

Which of these do you want included in the trial deliverable? (tick all that apply)

Written strategy (positioning, audience, content pillars, tone)30–60 day content plan per accountExample post ideas / anglesSimple content system (plan, batch, approve)Other (please specify)

Do you want separate plans for Personal vs Brand?

YesNo

Do you want separate plans for Instagram vs TikTok vs other platforms?

YesNo

3

Key dates & priorities

What are your key upcoming dates in the next 8 weeks?

0/500

What is the one thing you most want content to achieve before / around your next key date?

0/500

4

Audience & brand direction

Who is your ideal client / attendee / user?

0/500

List 3–5 accounts you like and why (1–2 lines each).

0/500

Any tones, topics, or styles you definitely don't want?

0/500

5

Current performance & assets

6

Execution & roles

This trial covers content strategy only (positioning, content pillars, posting cadence, themes, formats, example angles, briefing guidance). It does not include filming, editing, posting, or community management.

Confirmed

Who will be responsible for filming and editing the content we plan?

0/500

Do you already have a videographer / editor in mind, or would you like recommendations as part of the strategy?

0/500

7

Success, decision & payment

What would make you feel this two-week trial was successful?

0/500

When would you like to review the trial and decide on ongoing work?

What criteria will you use to decide whether to continue?

0/500

8

Your details

Full name *

Email address *

Commercial terms

Trial fee: £125 (fixed, for the scope defined above).

Payment due *

Upfront full paymentSplit 50% at start, 50% at the end

If we continue, the £125 will be *

Credited toward the first month’s retainerNot credited

Content Strategy

What this covers

Focus & priority

Deliverables: what you'll receive

Key dates & priorities

Audience & brand direction

Current performance & assets

Execution & roles

Success, decision & payment

Your details

Commercial terms